1.5. Video Social media marketing

 Social media marketing

1. Math the two halves of the sentences. ok

a. My company doesn't broadcast advertisements on  TV any more.

b. Nowadays companies prefer posting advertisements on  social media sites to advertising on TV.

c. Online discussions show how advertisers engage  with consumers.

d. Advertisers need to find a successful way of reaching their target audience.

e. I saw billboards advertising the product as I was walking  through the city centre.

1. with consumers.

2. their target audience.

3. social media sites to advertising on TV.

4. through the city centre.

5. TV any more.

2. Work with a partner and discuss the different advertising methods you can see in the photos. Can you think of other ways companies could choose to advertise their products?. ok

Possible answer:
In the photos we can see digital billboards, an internet ad, and a TV advert. Other forms of advertising include: radio/ newspaper/magazine ads, celebrity endorsements and sponsorship of sporting events.

3. Watch the video. Which three thing does the video talk about?. ok

a. the history of social media marketing

b. how to get a job in advertising

c. changes in the advertising industry 

d. more interaction with customer

e. the process for creating a social media advertisement

f. how to upload an advertisement on social media

4. Watch the video. Corrects the sentences. ok 

a. Most American advertising companies had an office in Madison Avenue in the 1950s.

1. Most American advertising companies had an office in Madison Avenue in the 1960s.

b. "Mad Man" is  a common name for people who work  in advertising these days

1. ‘Mad Men’ was the name for people who worked in Madison Avenue in the 1960s.

c. Madwell  designs and develops social media sites.

1. Madwell is a digital design and advertising company.

d. It can take a whole month to write a short social media post.

1. It can take up to two months to write a short social media post.

e. Advertisers will always engage in a conversation with clients these days.

1. Advertisers can engage in a conversation with clients these days – if they want.

f. Nowadays, the principal effects of social media are well known.

1. Nowadays, many effects of social media are still unknown.

5a. Task. Work with a partner. Think about something you'd like to advertise on social media. it could be an event, product, company or charity . Note down five key points you want the public to know about it.

b. Write an advertisement to go on Twiter. It must be no longer than 140 characters.

Se vende libro a mitad de precio. El libro es una ganga esta como nuevo, poco uso y a un precio muy económico. Compradores animaros a verlo y por supuesto a disfrutar de la oferta on line. Y todo sin salir de casa para comprarlo se recibe a domicilio sin coste alguno. Tiene un tesoro el que sabe comprar ofertas ... aprovéchalas y corre la voz .Gracias por tu atención.

1.3 Vocabulary development

 noun suffixes

1. Add suffixes to the words in the box to form nouns. ok

able     achieve      communicate    friend     govern    inform    member      secure  

1. -ity:               ability                         ,            security                   

2. -tion:                communication                     ,      information                          

3. -ment:             development                         ,               achievement                   

4. -ship:                   relationships                      ,          friendships                        

2. Choose the correct nouns form exercise 1 to complete the sentences below: ok

1. Do you think the    government                           should control what goes on the internet?
2. Companies are always improving online    security                      to protect their data.
3. It is estimated that the internet  has more than five million terabytes of      information          .
4. I'm impressed by his    ability                  to navigate the Web and get the best out of it.
5. The Web is a good place to star a              friendship               , but you have to be careful with personal information.

3. Read the text and complete it using the words in the correct form. ok

Children and internet

Altrough parents are usually worried about the negative effects of the internet on their children, there is new        information         from recent research that might change their minds.

Scientists have proved that internet use can lead  to           improvements            in memory, concentration and critical thinking. It also help with children's     ability/abilities       to solve problems.

There has been considerable        development      in terms of language skills, and research has also shown that the internet can stimulate children's      imagination/imaginations                 .

They can even use the Web to form    relationship     with other children, although online    friendships              have to be monitored by parents.

4a. Mark the stress pattern (the number of syllables and main stress) as in the examples. ok

1. membership     Ooo                    

2. judgement         Oo                  

3. solution         oOo                   

4. celebrity     oOoo          

5. employment   oOo              

6. information      oOo                

7. friendship     Oo                

b. 1.4)) Listen and check. Them listen again, pause after each word and repeat. Important

5.a Complete the phrases with the word in the box. ok

have   help   in   keep    make    on    out   touch   up

Friendships 

fall         out              (with someone)

get in         touch                    (with someone)

get           on                 well ( with someone)

have a lot         in                 common (with someone)

          have          an argument (with someone)

            help             someone out

             keep                  in touch (with someone)

                     make            friends (with someone)

meet       up                with someone

b. Complete the words with the missing vowels. ok

Spending

1.  bargains
2.  deals
3.  half-price
4.  special offers
5.  two for the price of one
6.  discounts 
7.  items
8.  purchases
9.  shopping
10.  shoppers
11.  customers
12.  consumers

 

1.2 Why spending's #trending

 1. Match special offers 1-4 to types of  shops a-d

a. Book shop        2       b. Clothes shop       4            c. Supermarket           1         d. Restaurant           3        

2. Match the world in bold in exercise 1 to the definitions.

1. products          
2. a reduction in the price          
3. you pay  for one item and receive two to the same          
4. a person who buys products or services                
5. you pay 50% of the original price                
6. special negotiations in certain conditions                  

3. Read the text about shopping holidays ad choose the best options to complete the text

1. discount             shopping         consumer 
2. shopping            offer                shopper
3. special offer      deal                  item
4. purchases           customers        discounts
5. half-price           purchases         special offers
6. half-price           bargains           consumers
7. Deals                  Items               Shoppers
8. half-price           bargain             offer
9. offers                  consumers       purchases 

Shopping Holidays

People usually travel for different reasons: to relax, to visit historical places or to get a suntan. But more and more people now travel the world looking for a good               ! Here are some top           destinations around the world:

Hong Kong   It's considered the best pace in Eat Asia to make a good            , but be careful with the shop assistants, who can persuade even the most experienced               to buy something the don't really want or need!.

Madrid  You can find             in more than 50.000 shops around town, but don't miss ElRastro, an enormous street market with lots of amazing                .

Mexico                from around the world come here to buy very cheap, but high quality, hand-made goods.

Bangkok  The secret of its huge outdoor markets is o bargain with the sellers. Nevers accept the first price and you can even get a product                   !

One last tip: Just make sure you have room for all your            in your luggage!.

4. Complete the sentences with the correct form of the verbs in the box.

believe         own        seem      taste     understand   

1. I        believe           we buy far more than we really need.
2. My family has           own                  this business for over thirty years.
3.  This pasta         taste               fantastic! you must give me the recipe.
4. I don't know him very well, but he        seem                   very friendly.
5. I really don't     understand                  why people need to buy a new mobile phone when their old one works fine.

5. Choose the correct form to the verbs to complete the sentences. 

1. I want / 'm wanting to buy a new laptop.
2. I know / 'm knowing a lot about economics.
3. I spend / 'm spending a lot of money eating in restaurants at the moment because I haven't got time to cook.
4. 4. I have / 'm having a really hard time with this maths exercise. Can you help me?.
5. I see / 'm seeing a lot of shops on my way to work.

6. Are these sentences always tru (A) or are the only true now (N)?

1. a. Freshly cut grass smells great!    A     

    b. I smell smoke. Did you turn off the oven?          

2. a. I don't understand much about chemistry.       A      

    b. I don't understand what you're saying.        N       

3. a. I love this jackets!You should definitely buy it.      N    

    b. I love autumn- It's wonderful.     A       

5. a. I have a cousin who looks like Rafael Nadal.     A      

    b. You look exhausted. Bad day at work?       N   

7. Read this about compulsive buying. Find and correct four more mistakes related to state verbs.

Are you a shopaholic?

1. The number of shopaholics is increasing all over the world. Psychologists now understand the reasons for this behaviour better, and have identified seven important signs:

• You've always buying items you aren't needing.
• You don't unpack your purchases but keep them in their boxes with the price tag on.
• You're wanting to go shopping every day and feel anxious if you don't.
• You're hiding your shopping from family and friends.
• You feel excited when you're shopping.
• You feel bad the next day because you're knowing you shouldn't go shopping all the time.
• An argument or disappointment make you want to shop.

What to do

If these sentences are seeming true for you, you might be a compulsive shopper. There are lots of things you can do to shop less: find a new activity , stop going to shopping centres, and don't carry credit cards when you go out_ only a little cash. You can also receive help from your local support group.

1.1 Are you really my friends?

 1. Complete the article about social networking with the correct form of the verbs in brackets: present simple, present continuous or present perfect.

Over the last ten years, social networking                     (grow) from just another internet trend to a global obsession. Over four billion people regularly                               (access) social networking sites on mobile devices. Check out these amazing facts that show how social networking                               (still/change) the way we communicate day by day.

• 23% of Facebook users                             (check) their accounts five times or more every day.
• The number of Twitter users aged 55-64                                  (increase) more than any other age group at present.
• Instagram users                            (already/upload) more than sixteen billion photos.
• Goggle+                                      (currently/grow) at a rate of 33% per year.
• YouTube                                           (have) over one billion unique visitor per month.
• In the last minute, more than 2.000 people                                         (just/check) in on Foursquare to let their friends know where they are.

2. Cross out the incorrect word or phrase in each sentence.

1. I've already /yet/ just met him. He seems like a nice person.
2. I´m not looking at any of my emails this week / at the moment/ all the time. I'm on holiday.
3. We already /always /usually have a good time when we together.
4. I haven't seem him online for a long time / lately / at the moment. 
5. I chat on Skype with my friends who are abroad every week / now / all the time.
6. Because of my new job, I'm meeting a lot of new people every time /these days/ nowadays.

3. Read about a social networking site and choose the correct options to complete the text. 

 Work for LinkedIn

 Have you heard / Did you hear of LinkedIn? It is a social networking site for professionals. It was launched in 2003 and is now uses mainly for professional networking.

The number of LinkIn users   is increasing /increases    very fast: two new members join the website every second. It now is having / has over 280 million users, and 40% of them have checked / check their profile every day. 

Professional nowadays use/have used the site to find jobs and business opportunities, and companies search for potential candidates. User can follow different companies and also see who already visited/has already visited their profile page.

Other features includes /are including groups and online conversations. It is estimated that over 200 conversations  are talking place /have taken place right now.

4a. Match questions 1-6 to answer a-f.

1. Do you get on well with your neighbors?

c. Not really. I don't even know their names!.

2. Do you have a lot in common with your partner?

f. Yeah, we like the same music, book and lots of other things

3. When was the last time you had an argument with your best friends?

a. Yesterday! But it was about something stupid, and we've already forgotten about it.

4. How often do you meet up with your friends ?

d. Usually once a week, on Fridays.

5. Do you make new friends easily?

e. Yes, I'm very sociable. People think I'm crazy because I talk to everyone on the bus!.

6. How many old classmates do you keep in touch with?

b. Maybe four or five, but just on Facebook.

1.1. )) Listen and check.

5. Put the word in brackets in the correct place in each sentence.

1. I fell with my partner once because of football. (out)
2. My parents helped me when I didn't have enough money. (out)
3. I get well with everybody from work. (on)
4. I´m terrible at getting touch with distant relatives. (in)
5. I met up people from work to celebrate a birthday las week. (with)

Voyage

1. Trends 

                 

• talk about things that are changing

grammar

present simple, continuous and perfect 
state verbs

• talk about friendships
• talk about spending
• talk about states, thoughts and feelings
• listen for key words
• noun suffixes

vocabulary

• ask for and give opinions

speaking

• write for social media

writing

2. What a story !

• talk about past experiences

narrative forms

sequencing events

• use narrative forms
• sequence events
• talk about communication
• understand references in a text
• use comment adverbs

vocabulary

• engage a listener and show interest

speaking

• write a narrative

writing

3. Life skills

4. Space 

5. Entertainment

6. In control? 

7. Ambitions

8. choices 

9. Appearances

10. Compete and cooperate 

11. Consequences 

12. Influence